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“The rambunctious era of digital media and social networking is in many ways backfiring on us unless we take steps to understand how to embrace these new business tools.”
J. Rockwell

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COMMUNICATION in the Digital Age

One of the problems businesses face today is adjusting the way they communicate to their customers in the context of new technologies. This show will be a mix of thoughts, ideas and interviews discussing how business leaders use the expanding digital domain of communication.
We hope you enjoy our show.

 
 
 

Embrace the Noise Introduction
As the advertising and marketing noise that bombards consumer’s increases to screeching levels where is your voice? Embrace the Noise will help give you a few ideas about marketing and how to find ideas that really work in this world that has been engulfed by white noise.

 

Narrow Minded Madness of Success
With the onset of the internet there became a greater obsession to market to a global audience. But that may not be the rule for most standard businesses. Listen to the options in this audio segment.

 

The Acid Test of Differentiation
Every company wants to be different from their competitors so their product and message stands out in customers minds. But how does a company determine the elements that make them different from every other business in their industry?

 
 
 

aCHIEVING CONTENT EXCELLENCE - Part 1    Part 2 
The use of interruptive marketing communications has hit an all-time high, but now technology is providing viable options.

Ryan Kuhel, Co-Founder & Account Manager
Hublished
http://www.hublished.com

 

eMail... still the best deal in town
The ability for a business to communicate to their constituency so easily and cost effectively is a dream come true.

Janine Popick
, President, CEO and Founder
Vertical Response
http://www.verticalresponse.com

 

The SPARK OF PERSONALITY
Putting your attributes at the eye level of a hiring authority, whether or not they have a job opening, may net your job search the best results.

Rita Barber
, CEO
SoarHire
http://www.soarhire.com

 

The Image is King
The use of stock photography has proliferated into many aspects of the internet, helping formulate stronger visual identities.

Nichole Desrosiers
, VP Marketing and Corporate Communications
iStockPhoto
http://www.istockphoto.com

 

Right thought - right time - right change
A well planned communications program is essential in today's rich and diverse social media environment.

Dan Pryor
, VP Corporate Communications Safeway and President CMMA
Communications Media Management Association (CMMA)
http://www.cmma.org/

 

keeping it in the family
Developing and balancing communication methods offers new challenges to owning and operating a family business.

Stephanie Brun de Pontet, PhD, Associate
The Family Business Consulting Group
http://www.efamilybusiness.com/

 

Harnessing the power of social media
Publishing great content in social media circles optimizes your search potential and it can also smother negative statements.

Susan Gunelius, President and CEO
Key Splash Creative
http://www.keysplashcreative.com/

 

Dead Time Learning
Providing a listening audience with valuable learning content they can use during dead time is the essence of this business model.

David Bischke
, Director of Operations
Learn Out Loud
http://www.learnoutloud.com

 

DIGITAL NATIVES AND TINKER TOYS
In the age of digital communication, there appears to be a digital divide at the frontline of knowledge transfer - our Universities.

Americ Azevedo, Professor UC Berkeley
Philosopher at Large
http://americazevedo.com
 

 

 

JOE
KAPP

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Listen to interviews and segments by Joe Kapp, legendary football quarterback and coach

 

EXECUTIVE VIEWPOINTS
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An interview series with high profile
technology leaders

 

 

THOUGHT
AUDIO

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Free downloads of classic literature and philosophy audio book titles

 

COMEDY
SQUARE

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A comedy series based on real world events experienced by our gang of characters